|John Gregg and Christina Hale|
Photo from Gregg for Governor
The former speaker is on message, on track, and maybe on the way from Sandborn to the Governor's Mansion in November.
I think Gregg has done a nice job reintroducing himself to the voters as well as raising money. He needs to continue hitting voters with his bio because of all the things he's done in public and private life. He has many different kinds of experiences that make him a very good candidate for Governor of Indiana.
If I were sitting in the campaign war room, there are three ads that I might shoot and put in my back pocket for later.
First of all, Mike Pence and his cronies at the Republican Governor's Association continue to hammer Gregg by exaggerating parts of his record as speaker of the house and associating him with the failed energy company, Enron. I think Gregg has hit back nicely, but it might be good to have a "let's talk about it" kind of ad. John is good at slamming the door on his opponents, and this might be a good way to shine a light on his problem and show how completely weak the attacks are.
The second ad I would shoot and file away for later is an ad that shines a spotlight on the bright light of Christina Hale. Like Vi Simpson was in 2012, Hale is an amazing choice as a running mate. Highlighting her personal story as well as her professional accomplishments would show voters what a tremendous asset she will be as Lieutenant Governor.
Finally, a third ad I would shoot would go for the jugular. It would attack Pence's weaknesses.
I would have Gregg directly address his evolution on same-sex marriage, but I'd also incorporate Pence's penchant for wanting to come between a woman and her right to have domain over her own body as well as attacking Pence on RFRA. You would have to be careful of the tone of the ad, but I would again make this a very personally-driven ad with Gregg on camera. I think he can connect with the hearts of voters.
Again, these are just suggestions. I know Gregg has smart people like Tim Henderson driving his campaign, so I can imagine we'll see some good stuff as the summer season continues to march toward fall and November.