Joe Hogsett's latest TV ad pokes fun at his legendary frugality because it's true. Joe can pinch a penny.
While the script may be a little hokey, it gets the point across. As Steph says, just sniff his sneak...never mind.
The ad puts me in mind of one of my favorite ads of the 2012 race with Joe Donnelly, another ordinary Joe, and his wife as the stars.