Tuesday, April 1, 2014

Ballard Sells Meridian Street to Highest Bidder

The selling off of the city's assets has reached new heights.

Mayor Greg Ballard's Office has announced a plan to raise revenue in the city by selling naming rights to individual streets in the mile square.

Forrest Lucas jumped first, so Meridian Street between North and South Street will now be known as "Lucas Oil Avenue" as of April 1, 2015 for the duration of the deal.  The proposal, which still needs City-County Council approval, will be presented by Ballard Chief of Staff, Ryan Vaughn, at the next Council meeting.

Specifics were not named in the press release, but the Mayor says that the deal between Lucas Oil and the city is for 10 years and is in the millions.  "It's a major investment by their organization in our city.  We're proud to be associated with Lucas Oil," said Vaughn.

"This has the potential to redefine our city's budget for years to come.  We have so many streets downtown.  If we could get a sponsor for each one, that would be amazing," Ballard said.  He said many other organizations have come forward wishing to sponsor streets.

One innovative part of the plan, according to Ballard, is that the company that puts its name on a street will be responsible for the upkeep of their portion of it including filling potholes and removing snow.  This will save the city time, money and manpower.  Ballard said, "It's the true meaning of adopting a highway."

Of course, this will come at a cost to businesses who are located on the streets.  The amount of money they will have to spend changing over business cards, menus, and other marketing items will be quite high.

Reached for comment, Councillor Zach Adamson said he was concerned by the idea of the Mayor's proposal, which he had not seen.  "The Mayor wants to do away with panhandlers on our streets, but he's more than happy to put the city in that position when it comes to our assets and corporate interests.  Nothing surprises me anymore."  

My reaction to the plan is to wish each of you a Happy April Fool's Day.  Enjoy it and don't believe everything you read on the internet today.


William said...

Even knowing what today is, when I read the first line I had to first stop and think. Sadly, this mayor isn't so crazy as to try some garbage like this.

But it certainly, will make people do a double or more take at your blog today. Well played.

Jim Brown - Indianapolis said...

Too bad. I thought it might really give the mayor a great boost in popularity. ;)

Had Enough Indy? said...

Should have been Lucas Oil Lane. Nicely done.

Anonymous said...

My reaction to this was similar to my reaction to the Women's Fund report that Hobby Lobby had withdrawn its case before the Supremes. Jazzed up until I remembered the date. Thank you for the laugh Jon, although nothing this guy does surprises me.

johnnystir . said...

Thanks folks :D