The latest ad by the Democratic nominee for Governor features John standing with an umbrella talking about Mike Pence wanting to spend the state's Rainy Day Fund. At the end of the ad, it's revealed that it's John's two sons on the roof with a hose "raining" down on Dad. It's another folksy ad that has John at his "two first names runnnin' for Governor" best.
I get that Gregg is having fun, and I salute him for that. It's important to enjoy the campaign. While Gregg is smiling and having a good time, Pence is advancing the political football down the field three and four yards at a time with a solid and professional ad strategy.
In his latest spot, just like many of his others, is well-produced showing a workman-like Pence talking in a variety of settings to a variety of Hoosiers showing diversity talking about his plan for Indiana. The ad, to me, works very well on a number of levels. Despite my personal feeling about Pence's views and readiness to be Governor, I have to hand it to him and his campaign. Pence definitely looks and sounds the job.
Pence's ads are a stark contrast to the Gregg ones which are easy to like, but they are starting to wear thin. For those of us that don't want to see four years of Mike Pence (before he runs for President), I am quite concerned and alarmed. I don't know what kind of shot John has at this thing, but I don't know that he's doing himself a lot of favors with these spots.
I was on his side after the "Hobo" and "Clip & Curl" ads, but I'm starting to wonder with these last two. I think "Two Kinds" was a good spot, but there are lots of ways that point could have been made. This latest spot comes off as cute but borderline silly, and there's important information in the spots.
It is nice to smile at a political ad, and that may be what the Gregg campaign is going for. It's a non-traditional approach. Gregg still hasn't provided much of a reason to select him over Pence in the spots only reasons why someone shouldn't vote for Pence. I think he's going to have to get a sharper edge at some point as well as find a way to get his own resume out to the people. We still haven't seen a bio ad from Gregg, and that may be necessary. We still haven't seen anything from Libertarian Rupert Boneham up on the TV airwaves.
Maybe this will change soon. In politics, it's possible to fix an ad campaign, and I don't know what Gregg has up his sleeve. With less than 50 days left now, time's growing short.