Dan Coats' first General Election campaign ad has been out for a few days. Here it is. Watch for yourself.
Looking at the text of the ad, I have to chuckle. He says he became Ambassador to Germany the day before 9/11. Then, he says Germany was a "crossroads in the road on terror." I guess that means that we should have been there all along rather than in Iraq.
The whole ad jumps around and is poorly written. As a viewer, I'm waiting for Coats to explain more about how his position of Ambassador to Germany gives him the judgement to be a Senator. Instead, he jumps immediately into visiting the injured troops. That's pulling on that string. Then, he finishes with an attack on what he claims was Ellsworth's vote for closing the prison camp at Guantanamo Bay (which, at last check, remains open) and insinuates that vote will bring terrorists to your backyard.
Ellsworth called this characterization of his record untruthful.
Coats hit all the right fear factor points.
Scary Terrorists in Your Backyard-Check
Wrap self in Flag-Check
Nebulously Link Opponent Indirectly to Not Supporting Troops-Check
Why Coats would even choose to do ads when most polls show him up 15-20 points is beyond me. I have heard through the grapevine that close observers say that polls exist showing a much closer race. I have yet to see anything specific. Brad Ellsworth is the underdog, and Coats takes a risk by mentioning him in the ad...even in passing.
The ad has also provided the Indiana Democratic Party with the opportunity to release the really strong web attack ad against Coats.
Pretty much says it all, doesn't it?